Matrix Marketing is the largest supplier of premium sales
and market intelligence. We have researched information on
80 000 bona fide companies and 165 000 decision makers all
segmented by type of business
We enable you to:
Identify potential new customers
Using our unique profiling data, you can identify who are
most likely to be your new customers - the type and size
of company and the executives you should speak to in the
company.
Analyse your share of customer or market spend
You can extract information related to your business to find
out how your share of the customer or market spend compares
with your competition. Armed with this intelligence,
you will know what steps to take to increase your share.
Analyse your customer or market concentration
This cluster analysis can be done by customer or market and
by area, by size of business or by type of business. You
will discover potential greener pastures and avoid
saturated areas.
Analyse your potential market
When looking for new business a cluster analysis by area,
size and line of business will help you hand pick "hot
prospects" by area to target, in a concentrated effort
to win accounts.
Find out all there is to know about your competitors
Matrix Marketing's competitor analysis tells you who your
competitors are, where they are and how big they are so you
know exactly what you are up against.
Monitor your new competitors
Every time there's a new entrant into your market, you could
lose business. By monitoring new competitors you can stay
ahead.
Identify alternative suppliers
In your constant bid to contain costs and remain
competitive, you can't afford to let existing suppliers get
complacent. Keep suppliers on their toes by having
alternatives on standby.
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